Answer every customer call from your desktop
Take and place WhatsApp and Messenger calls, Messenger video calls and regular phone calls through Twilio or Telnyx — right inside the conversation.
WhatsApp & Messenger calls
Built on Meta’s official Calling APIs — ring, answer and call back without touching a phone.
Messenger video
Turn video on mid-call and expand it to a large view when you need to see the customer.
Phone numbers too
Connect Twilio or Telnyx to handle regular phone calls in the same app.
Call the right way
Ask customers for permission to call, respect their choice, and only ring when you’re open.
- Call permission requests
- Call hours and holiday pauses
- Callback requests when you miss a call
Never lose a call
Every call is logged in the customer’s thread — answered, missed or declined — with who took it.
- Several incoming calls at once, or one at a time
- Floating call pill while you keep working
- Keypad for phone menus
How voice & video calling works
Ask permission
Send a one-tap call permission request in the chat, as Meta requires for business-initiated calls.
Ring the team
Incoming calls ring on every available teammate’s desktop. First to answer takes it.
Talk
Mute, keypad, Messenger video and a floating call pill while you look things up.
Log
Answered, missed or declined — every call is filed in the thread with who handled it.
The details that matter
What voice & video calling actually does, in specifics.
Meta’s official Calling APIs, plus Twilio or Telnyx phone numbers.
Wide-band voice with echo cancellation and noise suppression.
Turn on mid-call and expand to a large view.
Every available member’s desktop rings; the first answer wins.
Set when customers can call, and pause calling on holidays.
Duration, direction, outcome and who answered — on every call.
Frequently asked questions
Is WhatsApp calling free?
Meta charges for some business-initiated WhatsApp calls according to its own pricing. Those charges are billed by Meta, not by ThreadWave.
Do customers need to install anything?
No. Customers answer in their normal WhatsApp or Messenger app.
Stop losing customers in the inbox
ThreadWave is rolling out to businesses now. Tell us about your team and we’ll get you set up.